keep it sexy

okay so. i was walking down the street and i saw an ad on a tram passing by. the tram was quite far but i managed to take a closer look at it.
the ad showed a close-up torso of a woman wearing a bikini. and by close-up, i mean just the breasts and the tummy. and the tagline below read "Keep Australia Beautiful". apparently, it was an ad for some sort of weight-loss food or something.
never in my life, i saw an ad that echoes perfectly the stuff i learned before.
and so far, it's one of the most despicable ads i've seen.

i cannot begin to fathom what drives the makers of this ad to accumulate everything not to do and put it into the embodiment of... this. this false sense that beauty comes from.. a sexy body.
just when other products are trying to convince that "beauty comes from within", "you are beautiful just the way you are", and all that, this ad managed to turn that all around.
heck, these ads and these similar things in the media and around us, that drives this new movement of "inner beauty ftw".

so what the hell is wrong with this ad? i can tell you a few things: "Keep Australia Beautiful". what exactly is the definition of "beauty" itself? nobody can really answer that unanimously. "beauty lies in the eyes of the beholder", they say.
but, one thing for sure, it isn't measured solely on the size of your boobs or how sexy you are. i mean seriously. the boobs are there just to attract people's (mens') attention. if you want to keep the boobs anyway, you should at the fucking least change the word "beautiful" into "sexy" or "hot". they didnt even put any face or shit, the girl could even be a guy and no one would know. THIS, this is exactly why girls keep being insecure. being sexy does not make you beautiful. you can be the sexiest girl on the planet and you might not be beautiful. heck, guys should also know this. geez.
and the ad itself is for a weight loss product. i mean okay you might feel better when you lose weight, you feel like you look so much better, but really, does that happen to everyone? i myself know i felt better, looked better. but, i know people who are still very much insecure with slim/skinny bodies. i guess we girls are never satisfied, and these products thrive on our insecurities. linking the word and aspects of "beautiful" to a weight loss product is wrong on so many levels, in my opinion.

so you wanna lose weight. there's nothing wrong with that. so you feel a bit chubby and you need to cut some flabs. go for it.
but dont say you're so fugly and not beautiful.
i wont say "smile, you're beautiful just the way you are" because it's kinda lost its meaning but yeh, people should be able to distinguish between "beautiful" and "sexy". models and normal people. expectations and reality.
and be a little more grateful, for fuck sake, you could've been born blind or deaf or have cancer or something, being chubby is nothing compared to all those.